Company News, Regulations

NAD Urges L’Oréal to Discard Eyelash Inserts

But performance claims are okay.

Author Image

By: TOM BRANNA

Editor

The National Advertising Division has determined that  L’Oreal U.S.A., Inc., can support certain performance claims for two mascara products. NAD has recommended, however, that the company discontinue the use of eyelash inserts in mascara advertisements that also make quantified performance claims or explicitly tell consumers – in the main message of the advertisement – that an image depicts the use of both mascara and lash inserts. L’Oreal has said it will appeal NAD’s decision to the National ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters